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To use the blockchain technology is considered by Starbucks Corporation, the largest American company selling coffee and owning the network of coffee houses. As the Chairman of the Board of the company, Howard Schultz said, Starbucks was one of the first in the implementation of promising technologies, including mobile payments. Now it keeps the trend, trying to risk and enter the space of cryptocoins and blockchain. Schultz believes that the legality of cryptocurrencies can also be ensured by some aspirational brand physical environment, where users have reliance and assurance in the company that provides the transaction.

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