KCN RENOWNED DESIGNER MATTHEW WILLIAMS WILL USE BLOCKCHAIN TECHNOLOGY
Matthew Williams will use IOTA blockchain technology. Chicago-born Matthew Williams first made a name for himself as Lady Gaga’s creative director and a collaborator of Kanye West. In 2015, he founded 1017 Alyx 9SM, whose luxe take on streetwear, fetish and LA subcultures has earned him a regular place on the Paris Fashion Week calendar, a 2016 LVMH Prize finalist nomination, and collaborations with Moncler, Nike and Dior Men. Now, Williams is taking on supply chain transparency with a blockchain-powered pilot programme in partnership with Avery Dennison and Evrythng – reports VOGUE BUSINESS. Advantages of implementing blockchain technology: – Alyx is bringing greater transparency to its supply chain by adding nine of its items to blockchain ledgers. – Brands can use blockchain to cultivate deeper connections between consumers and the products they buy, and combat suspicions of greenwashing. – Smaller labels can experiment with the technology by working with off-the-shelf providers. More detailed information on voguebusiness.com. Stay with us. The news release partner STEX.com.