The largest loyalty project will be launched in Japan. The general director of the giant of electronic commerce Rakuten, Mr. Hiroshi Mikitani, announced a $9 billion loyalty program for the blockchain. The program will convert the Rakuten Super Points into Rakuten Coin coins. These initiatives are aimed to stimulate the growth of clients’ incomes, reduce mutual irritation and costs of traditional loyalty schemes, making them cheaper and more convenient for consumers. Blockchain technologies allow you to conduct regular loyalty actions more efficiently, opening the way to completely new economic models.
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